Marketing2030 Netherlands Launch Adformatie

INTRODUCING MARKETING2030

DRIVING IMPACT IN A NEW ERA

In collaboration with IRG and WPP we invite you to join the Marketing2030 study findings launch.

In today's rapidly evolving world, stakeholder expectations for business and brand value creation are shifting at an unprecedented pace, profoundly transforming the very role of Marketing.

Introducing Marketing2030, led by the Institute for Real Growth (IRG). This global study, with WPP-led Netherlands deep dive, reveals how Marketing's identity is evolving from a functional issue to an enterprise design challenge.

Join us to uncover the essential strategies, structures, capabilities, and CMO leadership traits required to drive sustained humanized business growth and thrive in the decade ahead.

The research synthesizes unparalleled insights from over 1,300 expert publications 1,000 corporate investor calls and 500 in-depth interviews with lead c-suite leaders.

PLEASE NOTE: Due to limited capacity, your place will be confirmed following registration

REGISTER YOUR INTEREST

what to expect

01

insights from leading
cmo experts

The IRG are CMO experts. With 750+ senior leaders in their community, the M2030 study is backed by data and driven by intelligence from top marketeers globally.

02

PEER-To-Peer
Focused

The event brings together senior leaders based in the Netherlands to discuss, provoke, and understand how to drive growth in this new era.

03

GLOBAL Study WITH LOCAL Findings

See how marketing is transforming on a global scale and discover local opportunities and strategies tailored for the Netherlands.

The PROGRAM

Global Study Findings

FEBRUARY 10, 4.00 - 6.00 PM

AI IN MARKETING:
THE TRANSFORMATION PLAYBOOK

AI is revolutionizing marketing, but what distinguishes the leaders from the laggards?

The most effective leaders are moving beyond the 'WHY' and focusing on the "HOW'.

But the paradox for most leaders is the "inspiration-to-action -to- results gap." How do you launch and scale the full transformation balancing structures, strategies and team capabilities.

This session provides a practical playbook for CMOs leading the AI transformation.

Expert Panel

JUNE 30, 4.00 - 6.00 PM

MARKETING2030:
DRIVING IMPACT IN
A NEW ERA

How to win in a polarized world? Launching Marketing2030.

Fresh from the study launch at Cannes Lions, we're bringing Marketing2030 to Amsterdam with a Netherlands specific deep dive on CMO leadership and how drive sustained business growth in the coming decade.

M2030 is a collaboration between the IRG and the University of Oxford, M2030 will identify the most significant shifts reshaping the Marketing world and explore how these changes redefine the future role of the CMO.

Peer to Peer sparring

OCTOBER 06, 4.00 - 6.00 PM

INCREASE YOUR IMPACT:
THE C-SUITE
PARTNERSHIP

Discover how to elevate the CMO's role and achieve impactful C-suite alignment.

This session introduces practical stakeholder mapping techniques to analyze, define, and strengthen relationships with your C-suite colleagues.

Learn essential strategies for fostering collaboration, enabling effective decision-making, and unlocking sustainable business growth

ALONGSIDE THE 3 ROUNDTABLE EVENTS, THE PROGRAM INCLUDES 2 DEDICATED SOCIAL OPPORTUNITIES

This international peer community provides a wealth of experience and a trusted space for ideas and insights.

Yolanda van Die
CMO
CENTRAAL BEHEER

This CMO Community brings a global perspective to the Netherlands, connecting local and international leaders and sharing the latest marketing thinking.

Natasha Maharaj

Global Brands Director
HEINEKEN

one of the most valuable and inspiring networks around. my calendar may be busy but for these meetings I always make time.

Theo van Uffelen
Marketing Director Europe
YAKULT

m2030 study & scope

The research synthesizes unparalleled insights from over 1,300 expert publications 1,000 corporate investor calls and 500 in-depth interviews with lead c-suite leaders

The research synthesizes unparalleled insights from over:

→ 1,300 expert publications

→ 1,000 corporate investor calls

→ 500 in-depth interviews with lead c-suite leaders

RSVPs Closed

Speakers & HOSTS

ALJAN DE BOER

DIRECTOR

IRG

dAVE fRAUENFELDER

VP BRAND, MARKETING, COMMS

KPN

Mariana Peneva

Strategy Director

IRG

Susanne van Nierop

Content director

ADFORMATIE

eRIC kRAMER

cOUNTRY mANAGER

WPP

Find Out More

At WPP, we strive to create events that promote an open dialogue where different backgrounds and beliefs are both valued and respected. We want people to be able to express their opinions in a respectful environment and would ask all participants to adhere to these principles.

We have a zero tolerance approach to any abusive or disrespectful behaviour. Anyone who has a concern about any behaviour or views expressed should immediately contact a senior WPP leader at our event.